We're Not Your Typical Financial Firm
giralethos started in 2019 because three of us got tired of seeing clients treated like transaction numbers. We wanted something different—a place where your goals actually matter more than quarterly targets.
What Actually Drives Us
Look, we could fill this page with corporate speak about excellence and innovation. But here's what really happens at giralethos: we spend more time listening than talking. We've learned that every business has its own rhythm, its own challenges that don't fit neatly into textbook solutions.
When Isla joined us as Managing Director in early 2023, she brought fifteen years of experience from both boutique firms and large institutions. What struck her most? How often clients told her they'd never felt truly heard before. That became our measuring stick.
Honest Conversations
We don't sugarcoat market realities or promise what we can't deliver. Sometimes the best advice is to wait.
Long-Term Thinking
Quick fixes rarely work in finance. We're here for the journey, not just the transaction.
Adaptive Strategies
What worked last year might not work now. We stay current so your approach stays relevant.
How We Actually Work With Clients
Our process isn't revolutionary. It's just thorough, patient, and focused on understanding your specific situation before suggesting anything.
Discovery Phase
We spend our first meetings just learning about your business. No sales pitch, no generic questionnaires—just conversations about where you are and where you want to go. This usually takes two to three sessions because rushing this part always backfires later.
Strategy Development
Once we understand your situation, we build options—not a single "perfect solution" but realistic pathways you can choose between. We present these in plain language because financial jargon doesn't help anyone make better decisions.
Ongoing Partnership
Markets change. Businesses evolve. We check in regularly to make sure your strategy still fits. Most of our clients have been with us since 2020 or 2021, which tells you something about how this approach works.
The Team Behind giralethos
We're a group of twelve people with backgrounds ranging from corporate banking to small business ownership. That mix matters because it means someone on our team has probably dealt with whatever challenge you're facing.
We don't believe in hierarchy for hierarchy's sake. Junior analysts sit in on client meetings from day one because fresh perspectives catch things experienced eyes might miss. Our weekly strategy sessions can get loud—we encourage disagreement because it leads to better outcomes for clients.
Everyone here has worked somewhere else first. We're deliberate about that. You learn what works and what doesn't by experiencing different environments, and we bring those lessons to every client relationship.
Our newest team member, Rowan, spent seven years at a major Perth firm before joining us in March 2025. His first week here, he said the biggest difference was being encouraged to question standard approaches rather than just follow them.
What You Can Expect From Us
Clear Communication
We return calls within 24 hours during business days. Our reports explain not just what we recommend but why, using examples from your actual situation. When we don't know something, we say so and then find out.
No Hidden Surprises
Our fee structure gets outlined in writing before we start. If something changes or takes longer than expected, you hear about it immediately. We've found that transparency about costs builds trust faster than any marketing ever could.
Proactive Updates
When economic conditions shift or regulations change, we reach out to discuss how it affects your strategy. You shouldn't have to wonder if something impacts your planning—we make sure you know.
Realistic Timelines
Financial planning takes time. We give accurate timeframes for reviews, implementations, and follow-ups. If we say something will take three weeks, it takes three weeks—not six with excuses about being busy.
Isla Chen
Managing Director
After spending years watching talented advisors get buried in bureaucracy at larger firms, I wanted to build something more responsive. giralethos focuses on serving between twenty and thirty client relationships at a time—enough to be sustainable but small enough that everyone gets proper attention. We turn away business that doesn't fit because trying to be everything to everyone benefits no one. The clients we work with appreciate that selective approach because it means we're genuinely invested in their outcomes.
Located in Mandurah Since 2019
Our office at 2 Outrigger Way serves clients across Western Australia and beyond. We meet in person when it makes sense and work remotely when it's more practical. The location gives us proximity to both Perth's business community and regional clients along the coast.
If you'd like to discuss how we might work together, reach us at +61 400 591 588 or info@giralethos.com. Initial consultations typically happen in October through December 2025 as we plan our client capacity for 2026.